Friday, 6 March 2009

Interview With David Harold (Head of PR)

Hello Friends,We Have A Special Interview For You Today And With David Harold,We Know Him From POWERVR,Of Course He Is Head Of POWERVR,Well He Tell Us Some New Info About Brand New Samsung Omnia HD,Sure For Read:

01) What's POWERVR SGX?

The POWERVR™ SGX Graphics Processing Unit family is a series of highly efficient, scalable graphics acceleration IP cores for next generation consumer, communications and computing applications. The family has a feature set that exceeds the requirements of OpenGL 2.0 and Microsoft Shader Model 3, enabling 2D, 3D and general purpose (GP-GPU) processing in a single core.

02) What Can It (POWERVR SGX) Do On New Generation Of Mobile Phones?

Well, it's shader based for a start, like the latest PCs and games consoles.
Shaders are a newer graphics paradigm which allow the developer to program the GPU's rendering pipeline. This allows far more customisation and creativity than the older "fixed-function" graphics parts, and can be more efficient too.

03) Please Tell Us About Your Chip On New Samsung omnia HD (i8910)?

In the Omnia HD POWERVR SGX is in the Texas Instrument's OMAP3 SoC. Imagination and Samsung worked together to develop demonstrations of the phone’s stunning shader-based graphics capabilities for the MWC show in Barcelona last month (Feb 09). As well as our own shader graphics demos we also showed some new gaming content at MWC -Kroll from Barcelona's Digital Legends, who are old friends of ours.

04) Have You Ever Seen New Samsung Omnia HD And What's Your Opinion?

Yep - in fact those are my hands on the You Tube video you have linked on your site*. I think it's a great phone and I'm hoping to get one. In the meantime we're planning on taking one to GDC in San Francisco with us to show off more content.

05) How Do You See The Future Of Mobile Phones Graphic Technology?

For the next few years we're going to see an ongoing transition from OpenGL ES 1.1 capable phones, which will still be the biggest part of the market for a while, to OpenGL ES 2.0 capable phones like the Omnia HD. We've also just introduced some new POWERVR SGX cores which enable further HD support and multi-processor support. The future for mobile graphics is going to be very exciting.

Thank You David

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